The balloon boy hoax gets an interesting assessment from Frank Rich in today's NY Times. As things continue to collapse economically for more people this kind of quick celebrity becomes a looming possibility. If you can just make the right publicity move, your face could be part of world renown. Auditions for the national media circus occur every day. Stay tuned. BP

Frank Rich:

Richard Heene is the inevitable product of this reigning culture, where “news,” “reality” television and reality itself are hopelessly scrambled and the warp-speed imperatives of cable-Internet competition allow no time for fact checking. Norman Lear, about the only prominent American to express any empathy for little Falcon’s father, vented on The Huffington Post, calling out CNN, MSNBC, Fox, NBC, ABC and CBS alike for their role in “creating a climate that mistakes entertainment for news.” This climate, he argued, “all but seduces a Richard and Mayumi Heene into believing they are — even if what they dream up to qualify is a hoax — entitled to their 15 minutes.”

None of this absolves Heene of blame for the damage he may have inflicted on the children he grotesquely used as a supporting cast in his schemes. But stupid he’s not. He knew how easy it would be to float “balloon boy” when the demarcation between truth and fiction has been obliterated.

There’s also some poignancy in his determination to grab what he and many others see as among the last accessible scraps of the American dream. As a freelance construction worker and handyman, he couldn’t find much employment in an economy where construction is frozen and homeowners are more worried about losing their homes than fixing them. Once his appetite had been whetted by two histrionic appearances on “Wife Swap,” an ABC reality program, it’s easy to see why Heene would turn his life and that of his family into a nonstop audition for more turns in the big tent of the reality media circus.

That circus is among the country’s last dependable job engines. More than a quarter of prime-time broadcast television is devoted to reality programs. And so, with only a high-school education, Heene tried to reinvent himself as a cable-ready tornado-chasing scientist. Robert Thomas, a Web entrepreneur who collaborated with Heene on a pitch to ABC for a science-based reality show, saw the “balloon boy” stunt as a sad response to his economic plight. “I think in this case the desperation was too much for Richard to bear,” Thomas said in an interview with Gawker.com. (It’s no less desperate a sign of the times that Thomas insisted on being paid for his interview.)

Heene is a direct descendant of those Americans of the Great Depression who fantasized, usually in vain, that they might find financial salvation if only they could grab a spotlight in show business. Some aspired to the “American Idol” of the day — “Major Bowes Amateur Hour,” a hugely popular weekly talent contest on network radio. Others traveled the seedy dance marathon circuit, entering 24/7 endurance contests that promised food and prize money in exchange for freak-show degradation and physical punishment. Horace McCoy’s 1935 novel memorializing this Depression milieu was aptly titled “They Shoot Horses, Don’t They?”

-In 1939, the year that John Steinbeck published “The Grapes of Wrath,” his Depression classic about dispossessed Dust Bowl sharecroppers migrating to California’s Salinas Valley in search of work, Nathanael West published “The Day of the Locust,” about those equally destitute Americans who traveled to Hollywood hoping to land in the movies. “They have been cheated and betrayed,” West wrote. “They have slaved and saved for nothing.” He could have been describing Americans who lost their jobs, homes and 401(k)’s in our own Great Recession.

The role models for today’s desperate fame seekers are “Jon & Kate Plus 8,” not Gable and Lombard. But even if they catch a break, as Heene did on “Wife Swap,” they still may end up betrayed by a stacked system. As The Times reported in August, many reality shows are as cruel as the old dance marathons. The usual Hollywood workplace rules allowing breaks for rest or meals often don’t apply. Nor, sometimes, does the minimum wage. Let ’em eat fame.

If Heene’s balloon was empty, so were the toxic financial instruments, inflated by the thin air of unsupported debt, that cratered the economy he inhabits. The press hyped both scams, and the public eagerly bought both. But between the bogus balloon and the banks’ bubble, there’s no contest as to which did the most damage to the country. The ultimate joke is that Heene, unlike the reckless gamblers at the top of Citigroup and A.I.G., may be the one with a serious shot at ending up behind bars.

Frank Rich, NY Times 10-25-09